BIG DATA TSUNAMI
The amount of data will multiply tenfold between now and 2020. Every person, place, thing, event, and transaction is generating information. 99.5% of all data is not analyzed today.
Skillful use of available information can create new opportunities to transform your organization. Some of today’s most successful companies are data-driven engines. Organizations that do not leverage data assets will be left behind.
BIG DATA IS THE NEW OIL
We see modern organizations building large scale and elastic data pools, lakes and hubs. We see a build up-and-out of new increasingly complex analytic capabilities. We see the demand spike for new job functions and roles for data explorers, data miners, and data scientists. But we also predict brute force will not keep up, nor create the critical insights needed to remain competitive.
BIG DATA IS THE NEW SOIL
New data is diverse. Base level data is very raw. Most data carries its own mess, dirt and error rate. All data is not equal. All data cannot be equally trusted. This creates an increasingly complex challenge.
BIG DATA IS NOT SMART
Data warehouses collapsed under the weight of their complexity and the maintenance required to try to keep them relevant. The new Big Data lakes / pools / hubs will suffer the same fate if we attempt to normalize and cross-index all possible reference points.
THERE IS A BETTER WAY
The MO approach is to use logical and cognitive models to represent the most important business objectives, threats, and opportunities. Associate those objectives with the key performance indicators of the organization. Then (and only then) bridge to the lower level data pools, as needed, in real-time. Apply pattern matching logic and graph matching to monitor, detect, predict and react to the important emergent trends. Warn, alert, and inform those that need to know when a key indicator emerges.
This is smart, tactical, fast, and nimble. This is Movia.
Movia connects to all types of data, all sources of information, and can alert via reports, social media communication and or system-to-system messages.